Embarking on the journey of launching a food and beverage business is an exciting adventure, and creating a compelling brand identity is paramount for success. However, many startups make critical mistakes in their visual branding efforts that can impact their overall image and hinder their long term success. In this guide, we'll delve into common pitfalls of startup food and beverage businesses and provide insights to guide you on your journey through the world of visual brand identity design.

Embarking on a journey into the food and beverage industry can be both exciting and scary. In this vastly competitive landscape, establishing a strong visual identity is crucial for standing out and making a lasting impression. As a visual identity designer with a decade of experience working with various food and beverage businesses, I've gleaned insights that can guide your new venture in building a compelling and memorable brand and gain a few quick wins to start you down the right path toward success. Here are some tips to help you set off on your brand’s journey the right way…

The rise of AI has brought a lot of questions to the design industry amongst many others. So with these impressive creative abilities of AI on show why not just create a logo yourself using an AI generator? Why pay more for a designer to do the same job?

A lot of people will be forced to encounter a Graphic Designer in their careers. Whether you’re a business owner, an entrepreneur, or a marketer, working with designers may need to become your bread and butter in order to efficiently and effectively move towards your aesthetic goals. But where does one learn how to deal with such an individual? How do you prepare? What do they need to succeed? Why do they insist on wearing hats that are much too small for their heads?

It’s not always obvious when beginning your business what the benefits of a well-designed brand identity system are. Let me break it down for you.

Sometimes it’s not easy to keep progressing as a graphic designer. Here’s a few tips on how to stay on your toes and ensure your work is going in the right direction.

A quick guide on how to start building a brand for your audience online for small business owners and budding brand designers.

Rules to live by when designing logos for designers and small business owners.

What would I do differently if I started my Graphic Design career today and what tricks and tips have I picked up along the way that would’ve benefitted me back then?