Visual identity design for food & beverage brands.
From first ideas to established businesses ready for something new, I create distinctive visual identities built around what makes your brand different.
From full identities and packaging to menus, signage and digital design, everything is designed to work together — giving your business a consistent, recognisable presence wherever your customers find you.
Brand Identity
An identity that's unmistakably yours.
More than a logo, a strong visual identity gives your business a recognisable look, feel and personality of its own.
Every project starts with understanding your business, audience and competition before developing the visual elements that bring the brand to life — from logos, typography and colour to illustration, art direction and the wider visual system.
Packaging Design
Designed to get picked up.
Packaging is often one of the most important places your brand has to perform.
I design packaging that brings the wider identity to life while considering how it needs to work in the real world — whether that's on a supermarket shelf, behind a counter, arriving through someone's letterbox or appearing in an online store.
Packaging can form part of a wider brand identity project or be developed for an existing identity.
Brand Rollout
A visual identity only becomes a brand when it's put to work.
I help businesses carry their identity consistently across the places their customers actually experience it, creating everything from menus and signage to social content, websites, campaigns and printed materials.
This can form part of a new identity project or provide additional support as your brand grows.
Typical projects include: menus, signage, websites, social templates, print collateral, campaigns, merchandise and branded environments.
"Charlie's work is truly excellent and our customers often comment on its quality. He is very efficient and a good communicator which is very important to us with fast turnarounds. He recently worked on rebranding our booklets, the new design is fantastic and the formatting is saving us time and money in printing costs. Charlie is diligent, professional and a pleasure to work with. "
Jess Smith-Simmons | Food Development Lead at Dishpatch
