Design Services
I specialise in designing and managing the visual identities of food and beverage startups from start to finish, supporting businesses like yours by jumping in at any stage of your journey and providing design support that will propel you to your goals.
Below is a conventional project roadmap, I can help your brand by jumping in at any stage. Tailor your project to your brand’s needs by cherry-picking what you need most or get in touch for a quick chat about your needs.
INITIAL RESEARCH
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INITIAL RESEARCH ✺
Research is vital for every design project in order to provide relevant and strategic solutions. This stage provides us with insights into your industry, existing products and potential routes that can inform out process going forward. For my projects this stage consists of:
Competitor Analysis
In order to effectively design a unique visual identity for you we have to be informed on the current trends of other brands in your industry. In a competitor analysis report I look into what your competitors are doing well, what could be done better and where the gaps in the market are for us to position ourselves.
Brand Audits
Next, I will analyse your business. What your brand identity is doing right and what could be done better. This includes your positioning towards your target audience, your visual tone of voice and the overall quality of your presentation. This provides us with our targets for your brand going forward and helps to establish our focus as we advance.
VISUAL IDENTITY DESIGN
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VISUAL IDENTITY DESIGN ✺
An effective visual identity design provides you with the credibility, sophistication and intent that is essential for competing with the big brands in your locale. Wether you’re starting from scratch or looking for a redesign, I can jump in here to give you an upgrade and send you on your way to success.
Visual Identity Design
To build a unique and impactful identity for your brand we design the core elements: logos, colour palettes and typography and can further expand through print, digital and social media content. Whether your brand is starting from scratch or in need of a refresh, I can assist with strategically designing the brand’s touch points to build a unique personality and leave a lasting impression in the minds of your customers.
Brand Style Guides
A brand style guide provides you with a comprehensive manual on how to implement your visual brand assets going forward, allowing you to oversee your brand independently, long-term. This allows me to ensure the quality of the assets I provide to you is withheld in their future applications with or without me. Make sure to include a brand style guide in your project for long-term quality assurance!
LONG TERM SUPPORT
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LONG TERM SUPPORT ✺
For a lot of businesses the work doesn’t stop there... Many of my clients need a lot of design assets to be designed on a monthly basis and some just prefer that a professional maintains their visual identity for them long term. If you know that you need a lot of menus, posters, leaflets or social media content designed consistently long term then here is what I can offer you.
Monthly Retainer
For ongoing design support and consultation, a monthly retainer charge can be negotiated based on your specific needs going forward. This ensures your brand remains under close inspection and any upkeep or extra design assets can be handled consistently by me personally. I can store all of your working files on my end and provide you with access to my state-of-the-art applications for on-call design support.
Visual Brand Management
For those with their own means of designing their long-term brand assets, I provide brand management services, slotting seamlessly into your team to act as a brand guardian, watching over all touch points with your audience before they’re released to the public. With this role I can assure the brand’s quality, direction and integrity remain upheld and your business’ reputation amongst your customers remains consistent with your ethos.
Let’s get to work!
Get in touch via the link below to begin your journey.